No Grease Incorporated’s logo is emblematic of the resiliency found in the same African American cultural framework where barbering has long been one of the most constant—though largely ignored—economic forces in America. Historically, this culture faced insidious attacks and opposition against its very identity—an identity that has birthed the very ingenuity, creativity, originality, and entrepreneurial spirit that our corporation has utilized to its advantage. Therefore, our logo, simply stated, embodies this value of resiliency, which we define as the ability to negate that which was meant for our detriment and, in turn, empower for our good.
The name No Grease! derives from the pet peeve that barbers have when servicing clients with grease in their hair; it causes the clippers to jam. Barbers are known to put signs at their stations to communicate to customers that they prefer hair to be shampooed and without grease before receiving a hair cut. The name No Grease! is something that barbers around the world can appreciate and at the same time an easy and catchy name for customers to remember.
|
